Total by Verizon

Launch: “Dot Dot Dot” :30

A simple animated world was created to launch Total by Verizon - a no sacrifices provider that frees you to live beyond boundaries - the freedom of a no-contract plan with the powerful benefits of being on the Verizon network. 



The Dot
Our main character, the Dot, represents the consumer. With the use of animation our Dot becomes playful and expressive. Even though it’s a simple shape, we can show a sense of humanity and emotion.

Motion
We’ll bring the Dot to life with a playful, relatable energy. It may be a circle, but it will feel human. Camera moves will be used to give the 2D world a sense of depth.



Music
Music will carry the action of our the Dot as it traverses the animated world. Like the film, there are two main parts to the music: the chaotic world the Dot is trapped in, and the uplifting world after the Dot discovers Total by Verizon.

Client : Total by Verizon
Agency : FCB NY
CD : Lex Beltrone : Jay Marsen
ACD : Lara Polovina
Categories : Digital | OLV
Animation : Roofstudio.tv

Storyboard: “Dot Dot Dot” :30