Nike | Kobe Bryant  'Spirit of 81'

The ‘Spirit of 81’ campaign was inspired by Kobe Bryant’s monumental 81 points scored in a single game. This amazing feat alongside his dedicated pursuit of excellence through the discipline of rigorous training made him the natural figure to inspire China’s kids to strive to be better ball players through dedicated training. Kobe ranks among the best players in the NBA and his training and preparation are key elements of his game.

'Firepower Factory'
This graphic poster was designed to encourage mass enrollment for Nike's 'Spirit of 81' (Summer Hoops) basketball training camp.

Art Direction & Design : Sy-Jenq Cheng
Calligrapher : Dong Wei

Client : Nike China
Agency : Wieden & Kennedy, Shanghai
Categories : Outdoor | Print