Nike Europe | Godo
Barcelon Open Tennis Championships
Campaign
Out to popularize tennis, we affixed these tattoos, conjured from somewhere between East LA and the yakuza, to local tennis heroes Carlos Moya and Albert Costa. Our aim was to amp up the game's street cred with the tone of this campaign to encourage a real cross section of non 'country club' kids to play.
The print and outdoor campaign rolled out at Godo, the Barcelona Open, and - with local heroes switched out - was adapted for Italy and Germany, where it took the Silver for best poster campaign at the German Art Director’s Club awards.
Client : Nike Europe
Agency : Wieden & Kennedy, Amsterdam
Categories : Campaign | Print | Outdoor
Works
Big | SwarovskiBig | Swarovski
Nike | KB 'Spirit of 81'Nike | KB 'Spirit of 81'
Nike | 'Polaroids'Nike | 'Polaroids'
Nike |GodoNike |Godo
BitgreenBitgreen
Ad council | Smokey BearAd council | Smokey Bear
Infiniti | Q60 ConceptInfiniti | Q60 Concept
Ad Council |Love, Your MindAd Council |Love, Your Mind
Mike's |No Yada YadaMike's |No Yada Yada |Sem Nhe Nhe Nhé
MU | DreamcasterMU | Dreamcaster
Target | SpringTarget | Spring
Nike | 'Condolence'Nike | 'Condolence'
MU | McEnroeMU | McEnroe
Nike | '81' FirepowerNike | '81' Firepower
Nike | Air Terra GoatekNike | Air Terra Goatek
ABI Michelob Ultra | Lap of Legends | F1ABI Michelob Ultra | Lap of Legends | F1
Clinique | Smart ( 3 )Clinique | Smart ( 3 )
MU | CourtsideMU | Courtside
Nike | Basketball ChinaNike | Basketball China
ABI | Bon V!vABI | Bon V!v
Nike | Rugby World CupNike | Rugby World Cup
Howies | UKHowies | UK
Vita Coco | Viva Vita!Vita Coco | Viva Vita!
QueercompanyQueercompany
Sephora | Whatever Your BattleSephora | Whatever Your Battle
Nike | Passion To CreateNike | Passion To Create
Nike | JDINike | JDI
Spotify | SpreadbeatsSpotify | Spreadbeats
Total by Verizon | DotTotal by Verizon | Dot
Nike | 'Joga Bonito'Nike | 'Joga Bonito'
Walmart | Blog HerWalmart | Blog Her
ChapStickChapStick
AbsolutAbsolut
GAP | Be Your own TeeGAP | Be Your own Tee
GSM | Brand ConceptGSM | Brand Concept
Aveeno | SkintegrityAveeno | Skintegrity | Packaging
Time EuropeTime Europe
Whitney Museum Of American Art | Alvin Ailey & MeAlvin Ailey & Me | Campaign
Target | Up & UpTarget | Up & Up