Ad Council 

Love, Your Mind

A letter asking that the love, attention, and support you give to your relationships, you also give to yourself. The launch film spoke specifically to communities that, as over a year of research and findings showed us, struggled to embrace mental health support. 

Nearly 70 million adults across the U.S. are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help.

Along with a nationwide TV, print, digital and OOH campaign, influencers from all walks of life shared their own stories of loving their minds, reaching a a wide range of audiences. Because everyone from cowboys to muppets have bad days.

Film: Calmatic
Photography: Dana Scruggs

FCB New York:
CCO: Michael Aimette
ECD: Mike Williams
MD: Suzanne Santiago
ACD: David Justice Green
ACD: Lara Polovina
ECD Head of Design: Sy-J Cheng
Design Director Eric Benitez
Senior Designer: Simon Fernandes
Designer: Ella Ahn
Producer: Emann Odufu

FCB Chicago:
MD: Rocki Hunter 
CD: Jorge Bauze
Planning Director: Emily Hauple
Operations Lead: Andrerson Cross
Producer: Natasha Phicil
Account Executive: Helen Youjin Jeong

Client : Ad Council USA
Agency : FCB New York |  Chicago
Categories : Campaign | OLV | Print | Outdoor | Digital