Michelob Ultra | Courtside

March of 2020:
The consequences of Corona Virus start to dawn on people. Cities go on lockdown. Face masks become mandatory. Sports leagues get canceled and the NBA announces that, if games resume, it will be with no fans. Everyone goes crazy. Lebron James famously says that "without fans, I ain't playin". 

Together, we created large fan boards in the Orlando Bubble and designed the experience in a way that allowed fans all over the world to watch the game and “be there” virtually.

As a brand that stands for enjoyment, Michelob Ultra had to do something to bring fans and athletes together. Michelob Ultra Courtside is the result of an unprecedented partnership between ABI, the NBA and Microsoft.

Client : Michelob Ultra
Agency : FCB New York
Categories : Branded Entertainment | Brand Experience & Activation