Nike | 'Condolence'
World Cup, UK
'Condolence' 0:60
Nike’s message of support and consolation to an England brought low by World Cup loss was embodied in director Nicholas Barker’s one-minute film, 'Condolence', wherein a melancholy surge of Britpop played against the simple naturalism and almost documentary stillness of his portraiture. Its final message: “Roll on.”
The first offering from Wieden & Kennedy’s London office, this strategic spot was nominated for a British Television Award.
Credits:
Creative Director: Susan Hoffman
Copywriter: Tony Barry
Art Director: Sy-Jenq Cheng
Director: Nicholas Barker
Agency: Wieden & Kennedy, London
Music: Embrace
Client : Nike UK
Agency : Wieden & Kennedy, London
Categories : TVC
Works
Big | SwarovskiBig | Swarovski
Nike | KB 'Spirit of 81'Nike | KB 'Spirit of 81'
Nike | 'Polaroids'Nike | 'Polaroids'
Nike |GodoNike |Godo
BitgreenBitgreen
Ad council | Smokey BearAd council | Smokey Bear
Infiniti | Q60 ConceptInfiniti | Q60 Concept
Ad Council |Love, Your MindAd Council |Love, Your Mind
Mike's |No Yada YadaMike's |No Yada Yada |Sem Nhe Nhe Nhé
MU | DreamcasterMU | Dreamcaster
Target | SpringTarget | Spring
Nike | 'Condolence'Nike | 'Condolence'
MU | McEnroeMU | McEnroe
Nike | '81' FirepowerNike | '81' Firepower
Nike | Air Terra GoatekNike | Air Terra Goatek
ABI Michelob Ultra | Lap of Legends | F1ABI Michelob Ultra | Lap of Legends | F1
Clinique | Smart ( 3 )Clinique | Smart ( 3 )
MU | CourtsideMU | Courtside
Nike | Basketball ChinaNike | Basketball China
ABI | Bon V!vABI | Bon V!v
Nike | Rugby World CupNike | Rugby World Cup
Howies | UKHowies | UK
Vita Coco | Viva Vita!Vita Coco | Viva Vita!
QueercompanyQueercompany
Sephora | Whatever Your BattleSephora | Whatever Your Battle
Nike | Passion To CreateNike | Passion To Create
Nike | JDINike | JDI
Spotify | SpreadbeatsSpotify | Spreadbeats
Total by Verizon | DotTotal by Verizon | Dot
Nike | 'Joga Bonito'Nike | 'Joga Bonito'
Walmart | Blog HerWalmart | Blog Her
ChapStickChapStick
AbsolutAbsolut
GAP | Be Your own TeeGAP | Be Your own Tee
GSM | Brand ConceptGSM | Brand Concept
Aveeno | SkintegrityAveeno | Skintegrity | Packaging
Time EuropeTime Europe
Whitney Museum Of American Art | Alvin Ailey & MeAlvin Ailey & Me | Campaign
Target | Up & UpTarget | Up & Up