Nike | Basketball China
Tactical campaign
Multiple versions of a tactical ad were created to announce the winner of the NBA’s MVP (Most Valuable Player), which was expected to be awarded to either Nike’s Kobe Bryant or Lebron James. Individual emblems and attitudinal lines were were created for the two star players, each designed and stencilled (in their respective team colours) at physical sites where kids played basketball.
Both these broadsheet ads were actually on press and only pulled at the very last minute with the news of Steve Nash's surprise win
Client : Nike China
Agency : Wieden & Kennedy, Shanghai
Categories : Campaign | Print | Outdoor
Works
Big | SwarovskiBig | Swarovski
Nike | KB 'Spirit of 81'Nike | KB 'Spirit of 81'
Nike | 'Polaroids'Nike | 'Polaroids'
Nike |GodoNike |Godo
BitgreenBitgreen
Ad council | Smokey BearAd council | Smokey Bear
Infiniti | Q60 ConceptInfiniti | Q60 Concept
Ad Council |Love, Your MindAd Council |Love, Your Mind
Mike's |No Yada YadaMike's |No Yada Yada |Sem Nhe Nhe Nhé
MU | DreamcasterMU | Dreamcaster
Target | SpringTarget | Spring
Nike | 'Condolence'Nike | 'Condolence'
MU | McEnroeMU | McEnroe
Nike | '81' FirepowerNike | '81' Firepower
Nike | Air Terra GoatekNike | Air Terra Goatek
ABI Michelob Ultra | Lap of Legends | F1ABI Michelob Ultra | Lap of Legends | F1
Clinique | Smart ( 3 )Clinique | Smart ( 3 )
MU | CourtsideMU | Courtside
Nike | Basketball ChinaNike | Basketball China
ABI | Bon V!vABI | Bon V!v
Nike | Rugby World CupNike | Rugby World Cup
Howies | UKHowies | UK
Vita Coco | Viva Vita!Vita Coco | Viva Vita!
QueercompanyQueercompany
Sephora | Whatever Your BattleSephora | Whatever Your Battle
Nike | Passion To CreateNike | Passion To Create
Nike | JDINike | JDI
Spotify | SpreadbeatsSpotify | Spreadbeats
Total by Verizon | DotTotal by Verizon | Dot
Nike | 'Joga Bonito'Nike | 'Joga Bonito'
Walmart | Blog HerWalmart | Blog Her
ChapStickChapStick
AbsolutAbsolut
GAP | Be Your own TeeGAP | Be Your own Tee
GSM | Brand ConceptGSM | Brand Concept
Aveeno | SkintegrityAveeno | Skintegrity | Packaging
Time EuropeTime Europe
Whitney Museum Of American Art | Alvin Ailey & MeAlvin Ailey & Me | Campaign
Target | Up & UpTarget | Up & Up