ABI | Bon V!v
The original Spiked Seltzer - needed a refreshed brand identity and positioning to differentiate it in a category growing over 300%. We started by simplifying the name (previously BON & Viv) and elevating the brand position to match its premium flavors.
To appeal to a more mature consumer with discerning taste, the visual identity was completely re-cast, embracing modern typographic choices, illustrated fruit that cued craft and quality, and a clean and simple color palette that is at once effervescent and refreshing.
Art illustration:
Main Fredrik Tjernstrom
Fruit Icons Tim Boelaars
Client : ABI | Bon V!v
Agency : FCB New York
Categories : Rebrand | Packaging design
Works
Big | SwarovskiBig | Swarovski
Nike | KB 'Spirit of 81'Nike | KB 'Spirit of 81'
Nike | 'Polaroids'Nike | 'Polaroids'
Nike |GodoNike |Godo
BitgreenBitgreen
Ad council | Smokey BearAd council | Smokey Bear
Infiniti | Q60 ConceptInfiniti | Q60 Concept
Ad Council |Love, Your MindAd Council |Love, Your Mind
Mike's |No Yada YadaMike's |No Yada Yada |Sem Nhe Nhe Nhé
MU | DreamcasterMU | Dreamcaster
Target | SpringTarget | Spring
Nike | 'Condolence'Nike | 'Condolence'
MU | McEnroeMU | McEnroe
Nike | '81' FirepowerNike | '81' Firepower
Nike | Air Terra GoatekNike | Air Terra Goatek
ABI Michelob Ultra | Lap of Legends | F1ABI Michelob Ultra | Lap of Legends | F1
Clinique | Smart ( 3 )Clinique | Smart ( 3 )
MU | CourtsideMU | Courtside
Nike | Basketball ChinaNike | Basketball China
ABI | Bon V!vABI | Bon V!v
Nike | Rugby World CupNike | Rugby World Cup
Howies | UKHowies | UK
Vita Coco | Viva Vita!Vita Coco | Viva Vita!
QueercompanyQueercompany
Sephora | Whatever Your BattleSephora | Whatever Your Battle
Nike | Passion To CreateNike | Passion To Create
Nike | JDINike | JDI
Spotify | SpreadbeatsSpotify | Spreadbeats
Total by Verizon | DotTotal by Verizon | Dot
Nike | 'Joga Bonito'Nike | 'Joga Bonito'
Walmart | Blog HerWalmart | Blog Her
ChapStickChapStick
AbsolutAbsolut
GAP | Be Your own TeeGAP | Be Your own Tee
GSM | Brand ConceptGSM | Brand Concept
Aveeno | SkintegrityAveeno | Skintegrity | Packaging
Time EuropeTime Europe
Whitney Museum Of American Art | Alvin Ailey & MeAlvin Ailey & Me | Campaign
Target | Up & UpTarget | Up & Up