ABI | Bon V!v
The original Spiked Seltzer - needed a refreshed brand identity and positioning to differentiate it in a category growing over 300%. We started by simplifying the name (previously BON & Viv) and elevating the brand position to match its premium flavors.
To appeal to a more mature consumer with discerning taste, the visual identity was completely re-cast, embracing modern typographic choices, illustrated fruit that cued craft and quality, and a clean and simple color palette that is at once effervescent and refreshing.
Art illustration:
Main Fredrik Tjernstrom
Fruit Icons Tim Boelaars
Client : ABI | Bon V!v
Agency : FCB New York
Categories : Rebrand | Packaging design
Works
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