ChapStick | Pitch
"A Lot of Stories in Every Little Stick"
"ChapStick, then BOOM"
2 visually led concepts grew out of the packaging and repositioning based on ChapStick’s own iconic ‘lips’ brand asset. We focused in on this core asset and proceeded to put the product at the center of the story telling.
Both focused on the iconic product and cultural heritage.
Client : ChapStick
Agency : FCB New York
"Chapstick, then BOOM"
Works
Big | SwarovskiBig | Swarovski
Nike | KB 'Spirit of 81'Nike | KB 'Spirit of 81'
Nike | 'Polaroids'Nike | 'Polaroids'
Nike |GodoNike |Godo
BitgreenBitgreen
Ad council | Smokey BearAd council | Smokey Bear
Infiniti | Q60 ConceptInfiniti | Q60 Concept
Ad Council |Love, Your MindAd Council |Love, Your Mind
Mike's |No Yada YadaMike's |No Yada Yada |Sem Nhe Nhe Nhé
MU | DreamcasterMU | Dreamcaster
Target | SpringTarget | Spring
Nike | 'Condolence'Nike | 'Condolence'
MU | McEnroeMU | McEnroe
Vita Coco | Viva Vita!Vita Coco | Viva Vita!
Nike | Air Terra GoatekNike | Air Terra Goatek
ABI Michelob Ultra | Lap of Legends | F1ABI Michelob Ultra | Lap of Legends | F1
Nike | '81' FirepowerNike | '81' Firepower
Clinique | Smart ( 3 )Clinique | Smart ( 3 )
MU | CourtsideMU | Courtside
Nike | Rugby World CupNike | Rugby World Cup
Nike | Basketball ChinaNike | Basketball China
ABI | Bon V!vABI | Bon V!v
Sephora | Whatever Your BattleSephora | Whatever Your Battle
Howies | UKHowies | UK
QueercompanyQueercompany
Nike | JDINike | JDI
Nike | Passion To CreateNike | Passion To Create
ChapStickChapStick
Spotify | SpreadbeatsSpotify | Spreadbeats
Total by Verizon | DotTotal by Verizon | Dot
Walmart | Blog HerWalmart | Blog Her
Nike | 'Joga Bonito'Nike | 'Joga Bonito'
GSM | Brand ConceptGSM | Brand Concept
Time EuropeTime Europe
AbsolutAbsolut
Target | Up & UpTarget | Up & Up
GAP | Be Your own TeeGAP | Be Your own Tee