Nike | Rugby World Cup
A fun and insightful illustrated campaign was created to showcase the characters behind England’s rugby team. In-depth interviews with key players (Lawrence Dallagio, Jason Leonard) were brought to life with this quirky and compelling style of illustration.
A series of illustrative press ads ran in conjunction with the release of these special limited edition A0 sized posters, which were distributed to fans at various England games during the World Cup.
Client : Nike UK
Agency : Wieden & Kennedy, London
Illustration : Peter Arkle
Categories : Print
Works
Big | SwarovskiBig | Swarovski
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Infiniti | Q60 ConceptInfiniti | Q60 Concept
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Mike's |No Yada YadaMike's |No Yada Yada |Sem Nhe Nhe Nhé
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Target | SpringTarget | Spring
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MU | McEnroeMU | McEnroe
Vita Coco | Viva Vita!Vita Coco | Viva Vita!
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ABI Michelob Ultra | Lap of Legends | F1ABI Michelob Ultra | Lap of Legends | F1
Nike | '81' FirepowerNike | '81' Firepower
Clinique | Smart ( 3 )Clinique | Smart ( 3 )
MU | CourtsideMU | Courtside
Nike | Rugby World CupNike | Rugby World Cup
Nike | Basketball ChinaNike | Basketball China
ABI | Bon V!vABI | Bon V!v
Sephora | Whatever Your BattleSephora | Whatever Your Battle
Howies | UKHowies | UK
QueercompanyQueercompany
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ChapStickChapStick
Spotify | SpreadbeatsSpotify | Spreadbeats
Total by Verizon | DotTotal by Verizon | Dot
Walmart | Blog HerWalmart | Blog Her
Nike | 'Joga Bonito'Nike | 'Joga Bonito'
GSM | Brand ConceptGSM | Brand Concept
Time EuropeTime Europe
AbsolutAbsolut
Target | Up & UpTarget | Up & Up
GAP | Be Your own TeeGAP | Be Your own Tee