Howies

Howies is a progressive, environmentally conscientious sportswear company based in Cardigan, Wales. They believe in making high quality products from sustainable sources whilst leaving the smallest carbon footprint possible. And, that the best they can do for the environment is to make their products last a long time.

The Howies catalogue was designed to be at the core of their brand building strategy, alongside their digital and retail offerings. As you would expect, the quarterly catalogue showcased product, but more importantly, it provided an open platform for Howies to talk about issues they were passionate about. Over time, the publication has allowed Howies' distinctive (and trusted) brand voice to emerge.

Working with this brand over the years has proved to be a highly collaborative, and above all, an inspiring, and thought provoking affair.

Photographers
Adolfo Crespo
Mike Parsons

Illustrators:
Gary Panter
Peter Arkle
Billie Jean
Andrew Rae
Pete Davies

Client : Howies
Categories : Brand: Print | Editorial