Howies

Howies is a progressive, environmentally conscientious sportswear company based in Cardigan, Wales. They believe in making high quality products from sustainable sources whilst leaving the smallest carbon footprint possible. And, that the best they can do for the environment is to make their products last a long time.

The Howies catalogue was designed to be at the core of their brand building strategy, alongside their digital and retail offerings. As you would expect, the quarterly catalogue showcased product, but more importantly, it provided an open platform for Howies to talk about issues they were passionate about. Over time, the publication has allowed Howies' distinctive (and trusted) brand voice to emerge.

Working with this brand over the years has proved to be a highly collaborative, and above all, an inspiring, and thought provoking affair.

Photographers
Adolfo Crespo
Mike Parsons

Illustrators:
Gary Panter
Peter Arkle
Billie Jean
Andrew Rae
Pete Davies

Client : Howies
Categories : Brand: Print | Editorial

howies-cat-covers-2
Bitgreen board
Bitgreen board
Bitgreen board
Bitgreen board
Bitgreen board
Bitgreen board
NEW F_BitGreen board final_7063 x 5008

Works

Big | SwarovskiBig | Swarovski

Nike | KB 'Spirit of 81'Nike | KB 'Spirit of 81'

Nike | 'Polaroids'Nike | 'Polaroids'

Nike |GodoNike |Godo

BitgreenBitgreen

Ad council | Smokey BearAd council | Smokey Bear

Infiniti | Q60 ConceptInfiniti | Q60 Concept

Ad Council |Love, Your MindAd Council |Love, Your Mind

Mike's |No Yada YadaMike's |No Yada Yada |Sem Nhe Nhe Nhé

MU | DreamcasterMU | Dreamcaster

Target | SpringTarget | Spring

Nike | 'Condolence'Nike | 'Condolence'

MU | McEnroeMU | McEnroe

Vita Coco | Viva Vita!Vita Coco | Viva Vita!

Nike | Air Terra GoatekNike | Air Terra Goatek

ABI Michelob Ultra | Lap of Legends | F1ABI Michelob Ultra | Lap of Legends | F1

Nike | '81' FirepowerNike | '81' Firepower

Clinique | Smart ( 3 )Clinique | Smart ( 3 )

MU | CourtsideMU | Courtside

Nike | Rugby World CupNike | Rugby World Cup

Nike | Basketball ChinaNike | Basketball China

ABI | Bon V!vABI | Bon V!v

Sephora | Whatever Your BattleSephora | Whatever Your Battle

Howies | UKHowies | UK

QueercompanyQueercompany

Nike | JDINike | JDI

Nike | Passion To CreateNike | Passion To Create

ChapStickChapStick

Spotify | SpreadbeatsSpotify | Spreadbeats

Total by Verizon | DotTotal by Verizon | Dot

Walmart | Blog HerWalmart | Blog Her

Nike | 'Joga Bonito'Nike | 'Joga Bonito'

GSM | Brand ConceptGSM | Brand Concept

Time EuropeTime Europe

AbsolutAbsolut

Target | Up & UpTarget | Up & Up

GAP | Be Your own TeeGAP | Be Your own Tee