Swarovski x Big magazine

A commission from Swarovski and Big magazine to display the mystery and beauty of cut crystal – its themes were “light and emotion” – led to this collaboration with cutting-edge, photo-based image-makers. Some came from fashion, others from art, most from both.

The issue won a Graphis Design Annual Gold Award, and with it a multi-platform synergy that extended into Asia, with a “Crystal Palace” erected near China’s Great Wall, and a Beijing fashion show with top models in arrays of clothing and crystal designed by Vivien Westwood, Gaultier, and others.

Crystal Palace

The “Crystal Palace” itself housed a glittering display of product from past brand collaborations with visionary designers.

Photographers:
Nick Knight
Andrew Bettles
Warren Du Preez
Nick Thornton-Jones
Christian Coinbergh
Koichiro Doi
André Wolff
Albrecht Kunkel

Artists:
Simen Johan
Christopher Bucklow

Client : Swarovski | Big Magazine
Categories : EditorialEvent

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Swarovski Calendar proposal
Still-life photographer Koichiro Doi built a spinning platform to capture crystal refractions, commemorated by Swarovski in the issue and this proposed calendar.

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Works

Big | SwarovskiBig | Swarovski

Nike | KB 'Spirit of 81'Nike | KB 'Spirit of 81'

Nike | 'Polaroids'Nike | 'Polaroids'

Nike |GodoNike |Godo

BitgreenBitgreen

Ad council | Smokey BearAd council | Smokey Bear

Infiniti | Q60 ConceptInfiniti | Q60 Concept

Ad Council |Love, Your MindAd Council |Love, Your Mind

Mike's |No Yada YadaMike's |No Yada Yada |Sem Nhe Nhe Nhé

MU | DreamcasterMU | Dreamcaster

Target | SpringTarget | Spring

Nike | 'Condolence'Nike | 'Condolence'

MU | McEnroeMU | McEnroe

Vita Coco | Viva Vita!Vita Coco | Viva Vita!

Nike | Air Terra GoatekNike | Air Terra Goatek

ABI Michelob Ultra | Lap of Legends | F1ABI Michelob Ultra | Lap of Legends | F1

Nike | '81' FirepowerNike | '81' Firepower

Clinique | Smart ( 3 )Clinique | Smart ( 3 )

MU | CourtsideMU | Courtside

Nike | Rugby World CupNike | Rugby World Cup

Nike | Basketball ChinaNike | Basketball China

ABI | Bon V!vABI | Bon V!v

Sephora | Whatever Your BattleSephora | Whatever Your Battle

Howies | UKHowies | UK

QueercompanyQueercompany

Nike | JDINike | JDI

Nike | Passion To CreateNike | Passion To Create

ChapStickChapStick

Spotify | SpreadbeatsSpotify | Spreadbeats

Total by Verizon | DotTotal by Verizon | Dot

Walmart | Blog HerWalmart | Blog Her

Nike | 'Joga Bonito'Nike | 'Joga Bonito'

GSM | Brand ConceptGSM | Brand Concept

Time EuropeTime Europe

AbsolutAbsolut

Target | Up & UpTarget | Up & Up

GAP | Be Your own TeeGAP | Be Your own Tee