Clinique | Smart Clinical Repair Serum

Smart ( 3 ):

Inspired by the serum's very own groundbreaking unique formulation of 3 ingredients to achieve maximum results. The campaign leaned into the triangle graphic motif as a bold visual anchor to tell the product story.

Emilia Clarke (The Mother of Dragons) provides the voice for Clinique.

Client : Clinique
Agency : FCB New York
Categories : OLV | Print | Digital

Smart is Beautiful: Exploration

Smart is Beautiful

The older we get, the smarter we get. And the smarter we get, the more we come to appreciate beauty in unexpected places.

We like science-backed solutions. We like beautiful solutions. We like beautiful science-y backed solutions that are as simply as smart as we are.

Because if experience teaches us anything, it’s that true beauty comes from having smart on our side.