Nike Europe | Godo
Barcelon Open Tennis Championships

Campaign

Out to popularize tennis, we affixed these tattoos, conjured from somewhere between East LA and the yakuza, to local tennis heroes Carlos Moya and Albert Costa. Our aim was to amp up the game's street cred with the tone of this campaign to encourage a real cross section of non 'country club' kids to play.

The print and outdoor campaign rolled out at Godo, the Barcelona Open, and - with local heroes switched out - was adapted for Italy and Germany, where it took the Silver for best poster campaign at the German Art Director’s Club awards.

Client : Nike Europe
Agency : Wieden & Kennedy, Amsterdam
Categories : Campaign | Print | Outdoor